10x ROAS +
$425K Revenue
Heights Orthodontics: Case study from a small Michigan orthodontic practice.
When Marketing Feels Like Flushing Money Down the Drain…
Who can you trust?
Ever felt like digital marketing was a bad relationship? Lots of promises, zero follow-through. That's exactly where Heights Orthodontics found themselves. This small Michigan orthodontic practice was tired of: spending money on ads that didn't bring in patients, waking up to blank calendar spots that screamed, "Where are the leads?", working with agencies that acted like their job was done the second they cashed the check.
Frustrated, they knew their practice deserved better. They needed a partner who wouldn't just throw spaghetti at the wall but bring in concrete strategies for success.
The Solution: A Lead Generation Funnel That Works
Because hoping for the best isn't a plan.
Strategy First
Marketly didn't just throw together a plan and cross our fingers. We built a lead generation funnel that worked around the clock, turning clicks into consultations.
Million-Dollar Offer
We created an orthodontic offer that was impossible to ignore: low monthly payments as affordable as a cell phone bill. This wasn't some generic "Call us today!" message. It made it tangible.
Landing Page Optimization
These weren't just pretty pages—they were conversion machines. By split testing the landing pages, we doubled their conversion rates from 7% to 16%.
24/7 Booking
Patients could book whenever, wherever, without waiting for a callback. Midnight scrollers? Book it. Last-minute lunch breakers? Done.
Challenges + Optimization
The growing pains of finding the right patients.
The office faced multiple challenges along the way. Patients were booking appointments but not showing up. But we kept optimizing the campaign by:
- • Stepping up the nurture game: Automated follow-ups kept leads engaged and ready to book
- • Fine-tuning the targeting: With every campaign, we got sharper at zeroing in on patients who actually wanted to commit
- • Finding the sweet spot: Eventually, we hit our stride and started generating high-quality appointments like clockwork
Every great system starts with a few hiccups. This one evolved into a lead machine, delivering appointments on auto-pilot and a much happier team.
812 Leads + 10x Return on Ads
Leads
A steady stream of high-value patients kept their team busier than ever.
ROAS
For every dollar they spent, ten came back ready to work overtime.
Projected Revenue
Almost half a million dollars in booked treatments and still climbing.
"This is the first time we have ever filled out our entire consult column."
— Heights Orthodontics
Get In On This Growth Opportunity
Request a strategy call with Shannon today. Watch our video to see what to expect.
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